Since January 2018, Langpros has been collaborating with a prominent real estate developer, providing them with localization solutions, in multiple languages, including Russian, Chinese, Hebrew, French, German, Spanish, Italian and Dutch. Over the course of six years, we have helped enhance their marketing materials, ensuring they resonate with diverse, affluent target audiences in different regions. Our flexible approach and attention to quality have strengthened this long-term relationship.
Objectives
- Deliver high-quality marketing translations in multiple languages.
- Adapt marketing materials to align with the changing needs of the client’s global target audience, particularly as geopolitical factors attract different investors.
- Maintain consistency in branding across international markets, ensuring messaging is clear, culturally relevant, and engaging.
Challenges
- Staff Turnover: The client’s frequent staff changes required Langpros to continuously adapt to new points of contact (PoCs), each with different preferences and expectations. Despite the potential risk of new stakeholders introducing their own suppliers, Langpros successfully engaged the new staff and demonstrated the value of the existing partnership.
- Feedback on Translations: There were occasional concerns regarding the output in some languages, particularly from internal teams unfamiliar with certain linguistic nuances. These concerns required careful communication and handling to incorporate and maintain over time these suggestions.
- Original artwork: It is crucial for marketing translations to be carefully adapted to the artwork they accompany because visuals and text work together to convey a cohesive message. A translation that doesn’t align with the cultural nuances, tone, or context of the design can create confusion or misinterpretation, diminishing the impact of the campaign. Effective adaptation ensures that the translated message resonates with the target audience, maintains brand integrity, and enhances the overall visual appeal, leading to better engagement and results.
Solutions & Implementation
- Experienced Translators: We provided translations by native linguists specialized in the relevant industry, ensuring that the marketing content was not only accurate but also culturally adapted to engage the target audience.
- Flexible Project Management and Workflows: Langpros ensures seamless communication with the various PoCs while adapting workflows to align with the client’s preferred methods and systems. This flexibility allows Langpros to adjust to any changes in project scope, timelines, or processes, ensuring that the client’s needs are always met efficiently. Whether it’s adapting to client’s internal operating procedures, utilizing specific project management tools, or accommodating new requirements, Langpros remains agile and responsive, fostering smoother collaboration and more successful project outcomes.
- Responsive Feedback Handling: When concerns arose regarding certain translations, our linguists explained the necessary nuances to maintain the quality of the content. Minor stylistic adjustments were made to align with the client’s preferences without compromising linguistic accuracy.
Results
Langpros’ expertise has contributed significantly to the client’s marketing campaigns, helping them connect with affluent buyers across different regions. By consistently delivering high-quality translations, Langpros helped ensure that the client’s marketing materials maintained their intended impact and appeal, no matter the target audience or language.
- Consistent Quality: The client continues to trust Langpros for their translation needs, with our high standards contributing to their successful marketing efforts in multiple regions.
- Long-Term Partnership: Despite challenges like internal staff turnover and changing expectations, Langpros has maintained a strong, ongoing partnership by staying flexible and responsive to the client’s needs.
- Positive Impact: Our work has supported the client’s regional and global marketing initiatives, with tangible results in terms of investors’ engagement and brand reputation.
Langpros’ partnership with this real estate client underscores our commitment to delivering top-tier communication services that meet the unique challenges of global marketing. Our ability to adapt to evolving client needs while ensuring the highest quality has contributed to their success in multiple international markets. By blending linguistic expertise with exceptional customer service, we continue to help this client reach new heights.
